Legal
Privacy Policy
Your privacy is important to us. This policy explains how we collect, use, and protect your information.
Last updated: April 10, 2026
Introduction
Rao Dermatology ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.
Information We Collect
We may collect information about you in various ways, including:
- Personal Information: Name, email address, phone number, mailing address, and other contact information you provide when scheduling appointments or submitting inquiries.
- Health Information: Medical history, symptoms, and other health-related information necessary to provide dermatological care (protected under HIPAA).
- Payment Information: Credit card numbers and billing information for processing payments.
- Website Usage: IP address, browser type, pages visited, and other analytics data collected through cookies and similar technologies.
How We Use Your Information
We use the information we collect to:
- Provide and improve our medical services
- Schedule and manage appointments
- Communicate with you about your care
- Process payments and billing
- Send appointment reminders and follow-up communications
- Respond to your inquiries and requests
- Comply with legal and regulatory requirements
- Improve our website and services
HIPAA Compliance
As a healthcare provider, we comply with the Health Insurance Portability and Accountability Act (HIPAA). Your protected health information (PHI) is handled in accordance with HIPAA regulations. We maintain physical, electronic, and procedural safeguards to protect your PHI.
Information Sharing
We do not sell your personal information. We may share your information with:
- Healthcare providers involved in your care
- Insurance companies for billing purposes (with your consent)
- Service providers who assist in our operations
- Legal authorities when required by law
Cookies and Tracking
Our website uses cookies and similar tracking technologies to improve your browsing experience and analyze website usage. You can control cookie settings through your browser preferences.
Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.
Your Rights
You have the right to:
- Access your personal information
- Request correction of inaccurate information
- Request deletion of your information (subject to legal requirements)
- Opt out of marketing communications
- Receive a copy of your medical records
Children's Privacy
Our website is not intended for children under 13. We do not knowingly collect personal information from children under 13 without parental consent.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.
Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us: